I appreciate this interview's focus on convincing editors. But I was struck by the absence of discussion about a closely-related aspect: the composition of the U.S. public radio audience and what editors believe it responds to? Of course there is the existing public radio audience, the audience to be pursued, and the audience that editors want to keep while in pursuit of another. I'd love to see more conversation from editors about those 3 audience segments and where Latino/(x) audiences, plural, fit. I also want to know how the Spanish-language audience responded to 'After Ayotzinapa' as compared to the Eng-language audience? Also, how does the Spanish-language marketing efforts compare to the Eng-lang marketing effort? Love your newsletter. Always makes me think.
I appreciate this interview's focus on convincing editors. But I was struck by the absence of discussion about a closely-related aspect: the composition of the U.S. public radio audience and what editors believe it responds to? Of course there is the existing public radio audience, the audience to be pursued, and the audience that editors want to keep while in pursuit of another. I'd love to see more conversation from editors about those 3 audience segments and where Latino/(x) audiences, plural, fit. I also want to know how the Spanish-language audience responded to 'After Ayotzinapa' as compared to the Eng-language audience? Also, how does the Spanish-language marketing efforts compare to the Eng-lang marketing effort? Love your newsletter. Always makes me think.